Show 116, April 4, 2015: Perfect Bar

PJ Roustan of Perfect BarNutrition bars are all the rage these days but there surely isn’t a product out there that has the back story which compares to the origins of the Perfect Bar “handmade in sunny San Diego” by the 2nd generation of the Keith Family. 8 Keith siblings (of 13) now run the fast-growing company which was a big hit at the recent Natural Products West Expo in Anaheim.

“Everyone has a story. Ours is a little nuttier than most.”

The Perfect Bar story started with “Dr. Bud Keith.” He was a health food guy before anyone said “health food.” In the mid-1960’s he opened one of the first modern gyms – Healthouse Gym and Juice Bar in Mission Beach, San Diego. He knew what we eat has a direct effect on how we feel. He worked with fitness pioneer Jack LaLanne to help change the way people viewed health and fitness.

Once the Perfect Bar (gluten free) was perfected as a consumer product their first account was Whole Foods and it blossomed from there. Costco is now a major account, too.

PJ Roustan of Perfect Bar will explain…

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