Show 274, May 19, 2018: Pejmon Noori, Proper’s Pickles, Long Beach

Bijan and Pejmon NooriLong Beach’s Proper’s Pickles is an unlikely local gourmet specialty food product success story. The Noori Brothers (Bijan & Pejmon) are insurance brokers. Growing up their Family pickled all the extra veggies in their home kitchen. In early 2014 the Brothers perfected their recipes and starting selling at one Long Beach Farmers Markets. Today they are available at retail in Gelson’s and select Bristol Farms, and produce some 1,500 to 2,000 jars a month. We’re talking about the art of pickling with Pejmon Noori.

The two brothers had already been making pickles for a long time under the guidance of their father, who was known for pickling anything and everything. Bijan and Pejmon also have been known to venture into unknown pickling territory for a few of their best customers, including products like Pickled Sweet Maui Onion with Habanero. Even their Famous Mixed Jar uses Persian Cucumber as opposed to your traditional Pickling Cucumber.

“You will never see dry dill seed or pepper-flakes floating at the bottom of your jar, but you will see pieces of fresh dill and large cloves of fresh garlic. While most pickling companies think it is okay for their products to be kept on dry shelves for months at a time, Proper’s Pickle believes in cold storage only. Proper’s Pickle is also a very strong believer in using only natural ingredients so they can deliver the vegetables and peppers they use in their best form.”

“There is only one drawback to developing the crispiest, freshest-tasting pickles on the planet: Anyone who tries them will never again enjoy just any ole’ pickle. Anyone who has tasted a Proper’s Pickle will always crave something better. Because “We Make a Proper Pickle.””

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Show 264, March 10, 2018: Pic Picot, Pic’s Really Good Peanut Butter, Nelson, New Zealand

Pic PicotEver consider the delights of top quality peanut butter? The style (with no sugar) that is dense with spreadable crunch and oozing with the rich taste and aroma of freshly roasted peanuts? Kiwi Pic Picot certainly has. Since founding Pic’s Really Good Peanut Butter Co. in his garage in Nelson, NZ back in 2008 he is now the best-selling (and best loved) peanut butter in New Zealand. Pic’s is now conquering California with availability in Pavilions, Gelson’s and Bristol Farms.

“In 2008 I sold 48 jars to our local supermarket and took to the road. Within a year you could buy Pic’s in 50 outlets around the country. Then we were picked up by both of NZ’s supermarket chains and suddenly Pic’s was available pretty much anywhere in New Zealand.” – Pic Picot

Today, in two bursting-at-the-seams peanut butter works in Nelson, Pic’s produces some 20,000 jars a day. A new 25,000 square foot production facility is under construction designed to accommodate comprehensive factory tours.

The inspirational NZ peanut butter baron, Pic Picot, is our in-studio guest with his in unlikely story.

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Show 264, March 10, 2018: Pic Picot, Pic’s Really Good Peanut Butter, Nelson, New Zealand Continues…

Pic PicotEver consider the delights of top quality peanut butter? The style (with no sugar) that is dense with spreadable crunch and oozing with the rich taste and aroma of freshly roasted peanuts? Kiwi Pic Picot certainly has. Since founding Pic’s Really Good Peanut Butter Co. in his garage in Nelson, NZ back in 2008 he is now the best-selling (and best loved) peanut butter in New Zealand. Pic’s is now conquering California with availability in Pavilions, Gelson’s and Bristol Farms.

“My Mum and Auntie had made a bit of peanut butter when I was little. They’d both bought a new Vitamix and peanut butter was one of the cool things you could make with them. Anyway, I bought a few kilos of peanuts, roasted them in the oven and squished them up with a bit of salt, blowing up my cheap modern blender in the process.”

“But the peanut butter was beautiful. A million times nicer than the stuff I’d got used to. I filled a few jars for friends, and one of my twelve year old son’s mates liked it so much he bought a jar with his pocket money.”

“I was fifty- five, going a bit blind (macular degeneration runs in the family) and had just had to close a little Laundromat that had been earning me a couple of hundred dollars a week. I figured if I could make 30 jars of peanut butter on Friday morning I could sell it at our farmers market on Friday afternoon and get my $200 back.”

“So that’s what I did. I made a roaster out of a concrete mixer and bought a bench top grinder and a tonne of peanuts from Australia and got to work.” –Pic Picot

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Show 237, August 19, 2017: Melissa’s Corporate Chef, Ida Rodriguez. Melissa’s Hatch Chile Cookbook

Chef Ida Rodriquez of Melissas World Variety ProduceHatch Chile season is upon us! Fresh Hatch Chiles, grown only in the Mesilla Valley of New Mexico, are available for just a few short weeks each year in August and September. Many connoisseurs consider them the world’s tastiest chiles.

Once roasted, Hatch Chiles are easy to peel and seed. Roasting heightens the robust earthy flavor of the chiles and the texture of the thick walls of the chile pod becomes lusciously rich. These unique qualities, and the pepper’s variable heat (unlike other chile peppers, Hatch Chiles come in varieties that cover the full spectrum of heat levels) have earned Hatch Chiles great popularity far beyond the local community of Hatch, New Mexico.

Melissa’s World Variety Produce has led the charge in popularizing the coveted Hatch Chiles and developing many great recipes using them. From now through mid-September Melissa’s will be sponsoring weekend Hatch Chile Roasting parties at area supermarkets including at select Gelson’s and Bristol Farms. Check the Melissa’s website for locations, dates and times. The roasting is conveniently included in the price of the case of chiles.

Melissa’s website has lots of good information on Hatch Chiles. Recipes are there, too, including Hatch Chile Guacamole, Hatch Chile Chili and Hatch Chile Salsa.

Melissa’s Corporate Chef, Ida Rodriguez, joins us to discuss the joys of Hatch Chile season.

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Show 134, August 8, 2015: Corporate Chef Ida Rodriguez, Melissa’s, Hatch Chile Season

Chef Ida Rodriquez of Melissas World Variety Produce

Hatch Chile season is upon us! Fresh Hatch Chiles, grown only in the Mesilla Valley of New Mexico, are available for just a few short weeks each year in August and September. Many connoisseurs consider them the world’s tastiest chiles.

Once roasted, Hatch Chiles are easy to peel and seed. Roasting heightens the robust earthy flavor of the chiles and the texture of the thick walls of the chile pod becomes lusciously rich. These unique qualities, and the pepper’s variable heat (unlike other chile peppers, Hatch Chiles come in varieties that cover the full spectrum of heat levels) have earned Hatch Chiles great popularity far beyond the local community of Hatch, New Mexico.

Melissa’s World Variety Produce has led the charge in popularizing the coveted Hatch Chiles and developing many great recipes using them. From now through mid-September Melissa’s will be sponsoring weekend Hatch Chile Roasting parties at area supermarkets including at select Bristol Farms and Gelson’s. Check the Melissa’s website for locations, dates and times.

Hatch Chiles are an inspired addition to libations. The Melissa’s Hatch Chile Cookbook has a recipe for Hatch Chile-Infused Tequila which is then used in a signature Spicy Margarita. Also there is a recipe for Spicy Ice Cubes and Ginger Ale. As the ice cubes melt, the drinks will become spicier.

There are also fun Hatch Chile desserts in the cookbook. Chef Andrew Gruel is a fan of the Hatch Chile S’mores. It’s a novel twist on the classic with a little punch.

Melissa’s Corporate Chef, Ida Rodriguez, joins us to highlight the joys of Hatch Chile season.

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Show 76, June 14, 2014: Tasia Malakasis, Proprietress & Cheesemaker – Belle Chevre, Goat Cheese from Alabama

Tasia MalakasisAmerica’ most-awarded goat cheese, Belle Chevre, is lovingly made in small batches in the tiny hamlet of Elkmont, Alabama. For the past twenty-five it’s all been made by hand.

Meet cheesemaker and proprietress, Tasia Malakasis

There is even an award-winning Belle Chevre cheesecake!

Tasia is particularly proud of her new collection of “Goat Cheese for Breakfast.” A bagel never had it so good. Just one enticing variety is Belle and The Bees Breakfast Cheese.

Goats’ milk is the most consumed milk on the planet.

In Southern California Belle Chevre is available at Bristol Farms and Whole Foods Market. Also look for it at The Cheese Store of Beverly Hills.

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Show 39, August 24, 2013: Host Jet Tila & Producer Andy Harris

Chef Ida Rodriquez of Melissa's World Variety Produce and Jet TilaThis was a very special show as we were live from the new Bristol Farms store at 3105 Wilshire Blvd. in Santa Monica with an audience of food fans. The store only opened on Wednesday.

Melissa’s / World Variety Produce was right next to us roasting Hatch Chiles. The season only goes through September. Check the Bristol Farms website for the schedule of future roastings. It’s a real show.

At the roasting they also sample several fresh food products made with Hatch Chiles from recipes from Melissa’s Hatch Chile Cookbook. Melissa’s Corporate Chef, Ida Rodriguez, was with us to provide the background on what the excitement is about when it comes to fresh Hatch Chiles. Chef Ida grew up with them and is also the co-author of the newly published Melissa’s Hatch Chile Cookbook!

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Show 39, August 24, 2013: Kevin Davis, President and CEO of Bristol Farms

Bristol Farms CEO Kevin Davis with Jet TilaMr. Davis was a 21-year veteran of Ralphs before joining Bristol Farms as executive vice president in 1996. He was later named President and CEO in 1997. In 2010 Davis and his management team purchased the 12-store Bristol Farms and returned it to local ownership. They also own the popular Lazy Acres stores in Santa Barbara and Long Beach.

The Santa Monica store represents something very special for Bristol. There is more selling space there than in the other stores. Also in addition to the signature fresh foods there are more everyday household items available so the store is designed as a one-stop shop for all of their customers’ needs. It has the largest wine department of any of their units and also has an in-house smoker for meats. Think chicken and brisket…

 

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August 27: Hatch Chile Roast with Melissa’s / World Variety Produce at Bristol Farms Santa Monica

Podcasts

Segment One: Host Jet Tila & Producer Andy Harris
Segment Two: Kevin Davis, President and CEO of Bristol Farms
Segment Three: Farmer Duane Gillis and Robert Schueller from Melissa’s.
Segment Four: Chef Michael Cimarusti, Providence and Connie & Ted’s in West Hollywood Part One
Segment Five: Chef Michael Cimarusti, Providence and Connie & Ted’s in West Hollywood Part Two
Segment Six: Executive Chef Roy Hendrickson, Zimzala at The Shorebreak Hotel, Huntington Beach
Segment Seven: Russ Parsons, Food Editor, Los Angeles Times
Segment Eight: Delilah Snell, home canning and preservation authority

Please join us each week at our new starting time of 10:00 a.m.

Today we’re at the brand new Bristol Farms (opened on Wednesday) store in Santa Monica broadcasting live. The address is 3105 Wilshire Blvd. If you’re in the neighborhood come on by. There is lots of parking in back of the store.

Melissa’s is roasting Hatch Chiles exhibition-style next to our broadcast location in front of the store’s entrance. They are also sampling incredible edibles using the most enticing Hatch Chile recipes from the new Melissa’s Hatch Chile Cookbook.

Chef Ida Rodriquez of Melissas World Variety ProduceMelissa’s Corporate Chef, Ida Rodriguez, will be with us to explain the widely expanding appeal of Hatch Chiles from New Mexico. The season is only six weeks. Chef Ida is the co-author of Melissa’s Hatch Chile Cookbook. She will be autographing books during the broadcast. Great for Holiday gifts.

Kevin Davis, the President and CEO of Bristol Farms joins us.

Kevin Davis CEO of Bristol FarmsBristol Farms has 13 stores in California including San Francisco. They are locally owned and based in Carson.

Bristol Farms opened their first store in Rolling Hills in 1982 and it’s quite a success story. Mr. Davis will provide insight on how a boutique food retailer with a point of difference can prosper among the giants of retailing!

Bristol Farms is expanding and opening new stores…

Robert Schueller of Melissa's World Variety ProduceDuane Gillis is a farmer based in the Mesilla Valley of New Mexico. He grows Hatch Chiles. This is the only place in the world where these coveted chiles are grown.

Robert Schueller is the long-time resident produce expert at Melissa’s. If it’s a fruit or vegetable he’s difficult to stump. He’ll be with us to provide all the stats on Hatch Chiles.

Michael Cimarusti of Providence and Connie and TedsCelebrity Chef Michael Cimarusti is the seafood king in Los Angeles. He’s the executive chef and co-owner of Providence in Hollywood, California’s premier fine-dining seafood restaurant. A few months ago he launched the far more casual Connie & Ted’s (a New England-style seafood shack) in West Hollywood. It’s been an instant hit and the crowds just keep on coming.

Chef Cimarusti previews the “Field to Fork” event he is co-hosting on August 31st at Paramount Studios as part of the Los Angeles Times’ Taste.

Chef Michael joins us in Santa Monica to talk about cooking with chiles.

Roy Hendrickson of Zimzalu in Huntington BeachExecutive Chef Roy Hendrickson oversees Zimzala at The Shorebreak Hotel in Huntington Beach.

He makes a cravable Hatch Chile Ice Cream in-house.

Russ Parsons is the long-time Food Editor of the Los Angeles Times. He’s been covering food there for over 20 years. He’s written extensively about chiles. Like this story on New Mexico’s Green Chiles or this article about the amazing success of the Hatch Chile.

Russ will also be previewing his event for The Los Angeles Times’ The Taste next weekend.

Delilah SnellDelilah Snell is a prominent certified home canner and preserving expert. There are creative ways to preserve Hatch Chiles other than roasting and then freezing them.

Delilah was just in Hatch, New Mexico presenting a seminar on preserving Hatch Chiles.

Podcasts

Segment One: Host Jet Tila & Producer Andy Harris
Segment Two: Kevin Davis, President and CEO of Bristol Farms
Segment Three: Farmer Duane Gillis and Robert Schueller from Melissa’s.
Segment Four: Chef Michael Cimarusti, Providence and Connie & Ted’s in West Hollywood Part One
Segment Five: Chef Michael Cimarusti, Providence and Connie & Ted’s in West Hollywood Part Two
Segment Six: Executive Chef Roy Hendrickson, Zimzala at The Shorebreak Hotel, Huntington Beach
Segment Seven: Russ Parsons, Food Editor, Los Angeles Times
Segment Eight: Delilah Snell, home canning and preservation authority

Show 39, August 17, 2013: Host Jet Tila & Producer Andy Harris

Please join us each week at our new starting time of 10:00 a.m.

Jet and Producer Andy previewed the show now in it’s 11th month on AM 830 KLAA. Thanks to all of our loyal listeners for your support! We love your positive feedback.

Melissas World Variety produce Hatch Chile Roast at Bristol Farms with Jet TilaOn August 24th we’ll be broadcasting from the new Bristol Farms store at 3105 Wilshire Blvd. in Santa Monica from 10:00 a.m. until 12 Noon. Melissa’s will be there roasting Hatch Chiles. They will also be sampling the best creations from the Melissa’s Hatch Chile Cookbook.

Bristol Farms will also be sampling their propriety Hatch Chile creations from Bristol Kitchens in the store.

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