When you say that Randy Clemens wrote the book on Sriracha that’s both figuratively and literally true. Randy has authored two books on Sriracha. The first, still in print and selling well, is the Sriracha Cookbook. Just released from Ten Speed Press is Clemens’ latest, The Veggie-Lover’s Sriracha Cookbook : 50 Vegan “Rooster Sauce: Recipes that Pack a Punch.
Griffin Hammond is a video producer at YouTube Next Lab where he manages Indy Mogul. This You Tube channel teaches low-budget filmmaking techniques to over 500,000 subscribers.
Griffin was intrigued with the story of Sriracha and Vietnam refugee David Tran the founder of Huy Fong Foods who developed the ubiquitous American brand with the familiar Red Rooster on the distinctive plastic bottle with the green cap.
Hammond felt compelled to make a 30-minute documentary revealing the story of Sriracha – where it comes from – how it’s made, and the people who love it.
He went to Kickstarter to fund the travel & related expenses necessary to complete the film. (He already had the video equipment needed.)