We all know, and have probably used, the business review site, Yelp. Is it a trustworthy, objective business review site or an immensely lucrative platform for advertising? Where do Yelp! “Elites” fit into the picture? How reliable are their “honest” opinions?
Documentary filmmaker Kaylie Milliken was curious and spent the last four years researching and making “Billion Dollar Bully.” A wide cross section of small business people share their experiences with Yelp and their less than subtle advertising sales tactics. Particularly fascinating is the story of Chef Davide Cerretini of Botto in Northern California. He turned the tables on Yelp in the Italian way. The documentary is about to be released and you can be the judge.
Filmmaker Kaylie Milliken joins us without any filtering.