Palm Springs resident Tara Lazar is the Founder of Foundation 10 Creative, a prominent, and growing, hospitality group in Palm Springs. Over the past decade, Tara has created a small empire of iconic restaurants in the ever-growing travel destination of Palm Springs.

“Under the F10 family is the locals’ favorite breakfast, lunch and brunch hotspot Cheeky’s, the handsomely appointed modern steakhouse Mr. Lyons and their classic cocktail hideaway Seymour’s, a lively and al fresco Italian eatery Birba, the sleek and serene hotel Alcazar, and perhaps their most active yet stealth operation – F10 Catering, the go-to service for top-tier brand and celebrity events in the desert area.”

Tara joins us.

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