Show 438, August 14, 2021: Tristen Beamon, Chief Operating Officer, Wine Exchange, Santa Ana

Tristan Beamon of the Wine Exchange

“In 2015 Steve and Craig Zanotti (the original founders of Wine Exchange in 1982,) Tristen Beamon and Kyle Meyer came full circle with the Best Wines Group purchase of Wine Exchange and winex.com. The team, back together again, have now created their idea of the perfect wine sales and education platform including their state-of-the-art website, brand new wine showroom, irreverent but timely daily missives, a healthy social media following with over 500,000 views on their YouTube channel, The Extract, a progressive Pre-Arrivals offering system and, of course, those same rock-bottom prices.”

How does one of the premier wine retailers on the West Coast operate (and survive) during the pandemic? How do the principals continue to

How does one of the premier wine retailers on the West Coast operate (and survive) during the pandemic? How do the principals continue to taste and buy with all the restrictions? How does the guest experience in-store evolve? Wine Exchange carries premium wines from Europe and abroad (as well as domestic.) Typically the partners travel abroad annually to do barrel tastings that key buying decisions revolve around. How did they navigate the crazy on-again and off-again tariffs? (Keep in mind when a container of wine departs Europe the ocean voyage is 6 to 8 weeks before arriving on the West Coast.)

Wine Exchange is planning their 39th Anniversary celebration for September with all safety protocols being observed. We’ll provide details on these outside festivities as they are confirmed.

The Wine Exchange’s Chief Operating Officer, Tristen Beamon, joins us with his informed perspective.

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