“Areté (AIR-it-tay) is a concept with deep roots in ancient Greek mythology, literature and philosophy. In simple terms, it is the moral imperative to achieve your full potential – the obligation to strive every day to do better, and be the best you can be. At Iris Vineyards, areté means constant attention to their vineyard practices, the wine quality, and Iris’ hospitality.”
“Winemaker Aaron Lieberman joined Iris as the head of winemaking in 2008, and has spearheaded the winery’s significant quality advances over the last decade. Like Richard, Aaron has always approached his life and work with areté in mind – striving each day to improve and achieve the best possible result.”
“Iris Vineyards’ winemaking program empowers Aaron to apply areté in every aspect of the work. He describes himself as a shepherd, guiding rather than forcing nature in the direction he wants it to go. This work begins, of course, with growing the best possible grapes. Aaron collaborates with vineyard manager Nathan Sparrow to optimize the growth, health, and maturity of each block of the Chalice Vineyard estate. He also works closely with other Willamette Valley growers and Rogue Valley growers who produce the warm-climate varieties for some of Iris Vineyards’ wine club selections.”
“Aaron’s goal: bright, fruit-forward wines with crisp acidity and low alcohol that honor their origins and deliver exceptional value.”
“Under the Iris Vineyards name, the winery produces a wide range of red, white, and rosé wines from the Chalice Vineyard, as well as from selected vineyards around the state. The Areté label represents the reserve, or premium level of wines – truly the best of the estate.” The Areté label also represents Iris Vineyards’ premium sparkling wine program all unusually done in-house on the Estate.
Earlier this month Iris Vineyards opened a new Wine Bar in Downtown Springfield, Oregon on historic Main Street. Winemaker Aaron has created a selection of wine-based cocktails for the Wine Bar.
Winemaker Aaron Lieberman continues with us to further pull the cork on all that is Iris Vineyards and also joined by Oregon-based wine marketing and public relations authority, Carl Giavanti.
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