Show 571, March 30, 2024: Mercado Gonzalez, Costa Mesa, with Project Manager Joshua Gonzalez Part Two

Joshua Gonzalez of Northgate Markets

Three generations of the Gonzalez Family have been in the grocery business in Southern California with the very popular Northgate Gonzalez Markets. Now they are pioneering a new, first of its kind in the United States shopping experience with the arrival of the long-in-the-works Mercado Gonzalez in Costa Mesa.

It’s a 70,000 square foot culinary wonder of truly mouth-watering authentic foods representing many regions of Mexico with some 20 Puestos (Food Stands) “teeming with vibrant colors, enticing aromas, and an array of flavorful delights. Explore a variety of flavors at Mercado González’s Puestos / Food Stands, where each stand offers a unique culinary adventure. Customers are able to savor sweet churros and sip seven types of hot chocolate from the famous Mexico City Churreria El Moro (a Mexico City landmark since 1935), indulge in crispy and succulent carnitas at Carnitas Don Miguel, relish a Chiva Torta by Familia Albarran, and enjoy Tacos Los Guichos from Familia Zenteno. Mercado has something to please every palate for breakfast, lunch, and dinner.”

All of the corn tortillas are made fresh throughout the day in the exhibition Tortilleria La Gonzalez located just as you enter the Mercado.

The Mercado even offers destination fine dining with Maizano. “Jorge Salim and Javier Hernandez Pons, the dynamic duo from the team behind beloved Los Angeles restaurants LA Cha Cha Chá in Arts District and Loreto in Elysian Valley, operate a new restaurant in Mercado called Maizano, a concept that is a homage to revered Mexican culinary and social traditions, and, as the name suggests, Mexican heirloom corn. Specifically, dishes such as mole, sopa de Lima, and a variety of memelas and tetelas are standouts.”

“One of the most exciting features of Mercado González is the showcase of breathtaking murals created by renowned Mexican artists from Guadalajara including Claudio Limón. His artistry captures the essence of Mexican culture, infusing each mural with the vivid colors and infectious joy that are hallmarks of Mexico. As customers explore the store, they will experience all the hand-painted signage on the Puestos and about eight murals.”

The attention to details is impressive. The carefully curated music in the seven zones of the Mercado changes throughout the day including in the (soon to be expanded) Dining Patio.

Representing the 3rd generation of proud Gonzalez Family ownership is Joshua Gonzalez who is also the project Manager for Mercado Gonzalez. Joshua continues as our guide to all the enticing wonders of Mercado Gonzalez.

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