Food trucks have proven to be a worthwhile testing ground for innovative food concepts. A great example is Slapfish with a limited service, fast-casual restaurant in Huntington Beach located in a strip center. A new Laguna Beach location will launch later this year.
The partners started with one food truck serving the OC in 2009. By 2011 they had three trucks serving both Los Angeles and Orange Counties.
Executive Chef Andrew Gruel is with us to fill us in on the Slapfish tale. They have recently signed a lucrative franchise agreement to open 75 full service restaurants in the Middle East over the next 5 to 7 years.
Laguna Beach is next in SoCal.
They like to characterize Slapfish as a modern seafood shack. It’s a real American seafood experience that revolves around fresh, sustainable fish, prepared simply, but delivering big flavors.