The story of Justin’s began when Justin Gold, a lover of the active lifestyle, moved to Boulder, Colorado in his 20’s. In order to fuel his long bike rides, Justin embarked on a mission to create new varieties of nut butter that not only packed the protein, but also tasted great.He began crafting the very first batches of his now-famous, culinary nut butters in his home kitchen.
Justin’s family and friends encouraged him to start selling his nut butter at the Boulder Farmers’ Market. With the help of mentors and extensive research at Colorado University’s Leeds School of Business, he developed his first business plan. The jars of nut butter, filled with passion, were an instant hit at the Farmers’ Market.
Justin used this success as leverage to convince select retailers to allow him to stock their shelves and demo the nut butters in store. As a one-man operation, he tirelessly overcame one challenge after another and slowly the business grew.