It’s time for a visit with our resident wine authority, Kyle Meyer, the Co-Proprietor of Wine Exchange in Santa Ana. We’ve been asked by curious listeners how a wine makes it to the shelves at Wine Exchange. Good question…
We’ll go behind-the-scenes and hear about this formal process from one of the key decision-makers. Every wine must survive the rigors of the tasting panel (with three sophisticated & hugely experienced tasters) to even move on to the next point of possible consideration.
Once a wine is selected that’s not the end of the process. Every wine in inventory needs a marketing hook, too. That can be a catchy story or perhaps a value proposition.
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