Tourism is ingrained in Puerto Vallarta’s rich history, local culture, economy and development since the late 18th century. The people of Vallarta have been working in the hospitality industry for over 150 years. The City has entire generations who have depended on the travel industry.
Puerto Vallarta continues to attract a wide range of travelers with different interests and is renowned to be a safe, relaxed year-round destination where visitors know they will find friendly and attentive service and great value for money.
Today Puerto Vallarta receives well over 4 million annual visitors; many of which are repeat travelers. Last year tourism generated over $860 million US dollars in the local economy. Over 50% of Puerto Vallarta’s workforce is employed in tourism-related industries including accommodations, dining establishments, tour operation, and transportation. Local residents understand the value of tourism and are highly respectful of the opportunity it represents for them and the local community. They know that a safe, happy and satisfied visitor means a return visitor.
Our guest is Javier Aranda Pedrero, The General Director of the Puerto Vallarta Tourism Board.