When you’ve at your favorite fast casual or quick service restaurant are you faced with the dilemma of way too many choices as the line lengthens in back of you? Does it take 4 complicated steps to customize a simple salad? Are there dozens of possible adds? Is this a matter of having choices or utter confusion?
This discussion is inspired by Wall Street Journal’s Julie Jargon from her May 11th Page One piece, “Today’s Special: Way Too Many Options for One Sandwich – Restaurants are driving patrons down a rapid assembly line of possibilities.”
We’ll get Chef Andrew’s informed thoughts