Ever consider the delights of top-quality peanut butter? The style (with no sugar) that is dense with spreadable crunch and oozing with the rich taste and aroma of freshly roasted peanuts? Kiwi Pic Picot certainly has. Since founding Pic’s Really Good Peanut Butter Co. in his garage in Nelson, NZ back in 2008 he is now the best-selling (and best loved) peanut butter in New Zealand. Pic’s is now conquering California with availability in Pavilions, Gelson’s and Bristol Farms.
“In 2008 I sold 48 jars to our local supermarket and took to the road. Within a year you could buy Pic’s in 50 outlets around the country. Then we were picked up by both of NZ’s supermarket chains and suddenly Pic’s was available pretty much anywhere in New Zealand.” – Pic Picot
Just launched in Nelson is Pic’s Peanut Butter World, a new 25,000 square foot production facility designed to also accommodate comprehensive factory tours as a tourist attraction. It doubles Pic’s previous production capabilities. At capacity Pic’s can now produce up to 50,000 jars of smooth or crunchy peanut butter per day!
Opening Day an overflow crowd of 6,000 mostly locals toured Pic’s Peanut Butter World. Among the excited guests was the principal Australian farmer who supplies raw, hi-oleic peanuts to Pic’s.
The inspirational NZ peanut butter baron, Pic Picot, is our return guest live from Nelson, NZ.