Palm Springs resident Tara Lazar is the Founder of Foundation 10 Creative, a prominent, and growing, hospitality group in Palm Springs. Over the past decade, Tara has created a small empire of iconic restaurants in the ever-growing travel destination of Palm Springs.
“Under the F10 family is the locals’ favorite breakfast, lunch and brunch hotspot Cheeky’s, the handsomely appointed modern steakhouse Mr. Lyons and their classic cocktail hideaway Seymour’s, a lively and al fresco Italian eatery Birba and the sleek and serene 34-room boutique hotel, Alcazar.”
“Initially started as a personal project to entertain and serve friends, F10 Creative has grown into a tight-knit network of some of the best food and beverage offerings in town, and continues to opportunistically expand.”
“Tara is a Palm Springs native, and after spending time traveling, sampling flavors around the world, she returned home to build Cheeky’s as the first establishment in the F10 line. Tara has been hands-on in every step of the way for each property, from creating the menu and cooking on the line, to designing the atmosphere and touching tables nightly. She now employs almost 200 residents of Palm Springs, and has been an influential voice across staffing, sourcing and serving in the hospitality industry.”
Tara joins us to talk about the reopening of all her Palm Springs properties.