One of our discoveries at the recently concluded Natural Products Expo West in Anaheim was Abby’s Better Nut Butter. Nut butters are a fast-growing category within natural products. It’s a great product (only 5 ingredients and no peanuts) but, more unusually, it was started by a 15-year old entrepreneur out of Mooresville, NC.
At the young age of 15, Abby Kircher created a product unlike anything else on the market. Hungry for a healthier alternative to peanut butter but unwilling to forgo flavor and variety, she decided to fill an unmet need on her own. After experimenting with different ingredients, including a variety of nuts, like cashews and pecans, to sweet add-ins, like dates, strawberries and coconuts, she landed on a product that didn’t only taste good—it was good for her, too. This was the beginning of Abby’s Better Nut Butters, and today, two years since its official launch, her product has successfully hit the shelves—and the pantries—of the in-demand health food market.
“My goal from the very beginning was to just make the best product I could find. I wanted to create something that was natural and pure but tasted amazing. When I realized my nut butters were something special, I had my family try it—I was surprised to hear that they actually preferred it over regular peanut butter. At that moment, I knew I had a real chance to share these flavors with even more people,” Abby said.
Abby’s Better Nut Butter boasts six unique blends: Coconut Cashew; Honey Almond; Date Pecan; Bourbon Maple Walnut; Coffee Almond; and Strawberry Cashew. Abby first began selling her product at local farmer’s markets in her hometown of Charlotte, North Carolina in 2015. By late spring in 2016, her nut butters expanded into the retail space, including all Lowes Foods location in the Charlotte area and beyond. Now, the clean eating brand is entering 2017 with an agreement with another major retailer—Whole Foods, for placement in their Southeast stores.
We’ll meet founder Abby Kircher.