Show 21, March 16, 2013: Paul Hibler, owner of Pitfire Artisan Pizza and American Gonzo Food Corporation

Paul Hibler of Pitfire Pizza and Superba Snack BarPitfire’s dough proofs for multiple days before baking and is unusually cooked in a wood-burning oven. The original unit in North Hollywood opened in 1989.

Expansion is something that has only happened in recent years. Paul likes to think of his units as the anti-chain. There are now seven locations. Each one is a bit different in design and all are family-friendly.

In the last year new locations have been added in Costa Mesa (the first unit in Orange County) and Manhattan Beach. The Costa Mesa Pitfire has a lounge in back with a full liquor license. All of the other Pitfire’s are beer & wine only.

American Gonzo Food Corporation’s first project is Superba Snack Bar in Venice which launched last July. The menu maker there is Chef Jason Neroni.