“Better Than Grandma’s – Comfort Desserts We Grew Up Loving, is the delightful debut cookbook from baker extraordinaire and social media sensation Justin Ellen (who has over 4 million followers across Instagram, Facebook, TikTok, and YouTube).”
“Justin’s early success – he’s only 23! – stems from being a tremendously hard worker (and his enthusiasm is infectious!). Justin will speak about his decision to self-publish and build his cookbook team from scratch, how his grandmothers have influenced him, and how he engages with his followers and crafts original content. Justin launched his business at 16 with no seed money, no prior work experience, and no connections. He has been constantly researching, learning, and figuring things out as he went along, to great success.”
“Justin grew up with his nana teaching him that from-scratch is always better. Inspired by everything she taught him, he challenged himself to take the classic comfort desserts we all grew up loving and make them more flavorful, more reliable, and completely foolproof—with simple techniques and game-changing tips that actually make a difference. Because Justin believes that once you see how easy it is to make something from scratch, you might just be ready to drop the box mix for good.”
“With clear instructions, simple tips throughout (oil = moisture, butter = flavor), and links to step-by-step video tutorials for every single recipe, Better than Grandma’s shows you what actually makes a difference in baking. Whether you’ve never baked from scratch or have been baking for years, Justin’s better-than-Grandma’s recipes are designed to work every time. And while the title may be Better than Grandma’s, the book is actually a love letter to the grandmothers who taught Justin to find joy in every moment, to fill every room with confidence and laughter, and to bake in the first place. It’s about honoring the women along with the recipes—then building on them to make them even better.”
Justin is graciously sharing his recipe for Chocolate Cobbler.
Justin puts down his whisk to join us.


