Nutrition bars are all the rage these days but there surely isn’t a product out there that has the back story which compares to the origins of the Perfect Bar “handmade in sunny San Diego” by the 2nd generation of the Keith Family. 8 Keith siblings (of 13) now run the fast-growing company which was a big hit at the recent Natural Products West Expo in Anaheim.
“Everyone has a story. Ours is a little nuttier than most.”
The Perfect Bar story started with “Dr. Bud Keith.” He was a health food guy before anyone said “health food.” In the mid-1960’s he opened one of the first modern gyms – Healthouse Gym and Juice Bar in Mission Beach, San Diego. He knew what we eat has a direct effect on how we feel. He worked with fitness pioneer Jack LaLanne to help change the way people viewed health and fitness.
PJ Roustan of Perfect Bar will explain…