Show 525, May 13, 2023: Maka Wheatgrass Superfood Beverage with Founder Brian Hill

Brian Hill of Maka Superfoods

At the recent Natural Products Expo West in Anaheim first time Exhibitor Maka Wheatgrass Superfood Beverage was awarded the NEXTY for “Best New Beverage Product” for their Hibiscus Passion Fruit style. They have recently been authorized for shelf placement in all the Sprouts Farmers Market stores nationwide. Also available locally at Erewhon, Bristol Farms and independent health food stores.

Founder Brian Hill joins us to tell their atypical story.

“Wheatgrass is an amazing, yet underutilized, superfood that is considered nutritionally complete, is loaded with phytonutrients, chlorophyll, and anti-oxidants. Consuming wheatgrass at home is messy and expensive. To achieve the most benefit, avid wheatgrass consumers will consume multiple pressed shots daily. A typical 1-ounce shot in a juice bar averages $4 – consuming 8 shots daily would cost $32 daily!”

“For many, wheatgrass can have off-putting sensory tastes.

For some its the fresh cut grass smell, others the earthy yet sweet taste, and for a few the dark green visuals. Which is why Brian Hill created the super convenient, absolutely delicious, fruit-forward, lightly carbonated, organic certified, ready-to-drink wheatgrass beverage, Maka.”

“Each 12 FL drink is equivalent to 8-shots of wheatgrass energized with yerba mate & quayusa teas (90mg caffeine) and sweetened with fruit juice, essence, and blue agave. Available in Hibiscus Passionfruit, Mango, Lemon and Coconut Pineapple flavors.

Show 387, August 22, 2020: Brewmaster Victor Novak of Golden Road Brewing on Hard Seltzers Part Two

Victor Novak of Golden Road BrewingAccomplished Brewmaster Victor Novak of Golden Road Brewing with production breweries in Los Angeles and Anaheim really needs no introduction to our listeners. He’s generously mentored many of the rising young stars of craft brewing in Orange County over the years.

His latest project is the crafting of a recently released line of hard seltzers based on Golden Road’s fruit cart flavors. The new Golden Road Fruit Cart Hard Seltzers include Cucumber Lime, Mango, Strawberry Pineapple and Watermelon. The hard seltzers are made with real fruit juice.

“There are different ways of creating the seltzer base,” said Victor Novak, Brewmaster at Golden Road Brewing. “For us, we start off by actually brewing a light beer, then running it through a sophisticated cross flow filtration process to ensure that it’s a very neutral and clean tasting. We then blend in just the right amount of fruit juices and natural flavorings to create our light and refreshing seltzers that are bursting with flavor but not cloying. Getting that right is crucial”

Victor Novak rejoins us to pull a second tab on all that is hard seltzer.