Griffin Hammond, a past guest on the show, is a respected filmmaker. He’s just completed his fascinating film on Sriracha. This documentary has taken him to Southern California on multiple occasions and even to Thailand where Sriracha originated. In Thailand the people are amazed that Sriracha is a popular condiment in the United States. In Thailand it’s used on fish and eggs and doesn’t have a cult following.
Griffin financed this unusual documentary via an incredibly successful Kickstarter campaign that was actually way oversubscribed.
On Wednesday, December 11th “Sriracha” will be released to the public online. If you love Sriracha or just wonder what all the fuss is about this is a must-see for you!
Just how popular is the domestic version of Sriracha? In 2012 they sold 20 million bottles with the green cap and the red rooster on the label! That’s an incredible 100 million pounds of peppers used in the sauce.
Randy was just in Thailand in Sri Racha in the Chonburi Province researching the unusual origins of Sriracha and shared this rich history with us. The original Thai version of Sriracha varies considerably from what we know stateside as the ubiquitous product from Huy Fong Foods, Inc. with the green cap and red rooster on the label.
Griffin Hammond is a video producer at YouTube Next Lab where he manages Indy Mogul. This You Tube channel teaches low-budget filmmaking techniques to over 500,000 subscribers.
Griffin was intrigued with the story of Sriracha and Vietnam refugee David Tran the founder of Huy Fong Foods who developed the ubiquitous American brand with the familiar Red Rooster on the distinctive plastic bottle with the green cap.
Hammond felt compelled to make a 30-minute documentary revealing the story of Sriracha – where it comes from – how it’s made, and the people who love it.
He went to Kickstarter to fund the travel & related expenses necessary to complete the film. (He already had the video equipment needed.)