Tag Archives: Marketing Director

Show 545, September 30, 2023: Hatch Chile Festival Recap with Michelle Grow, Marketing Director, Melissa’s / World Variety Produce

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Michelle Grow of Melissa's World Variety Produce

Michelle Grow, Melissa’s / World Variety Produce’s Director of Marketing is no stranger to the “SoCal Restaurant Show.” She just had the very special experience of being a part of the annual Hatch Chile Festival over Labor Day Weekend in Hatch, NM. Then she was off to Australia to learn about R2E2 and Honey Gold Mangoes. Michelle is our guest to recap her recent global produce adventures.

As any true New Mexican will tell you, there’s hot chile and then there’s Hatch chile, and boy is it worth celebrating! This annual harvest festival over Labor Day Weekend in the “Chile Capital of the World” (that’s Hatch, New Mexico) includes chile roasting, food and craft vendors, fun for the kids, a carnival, and entertainment provided by local businesses. Over 40,000 chile loves attend annually which is a lot bigger than the population of Hatch estimated at 1,500! Last year was the 50th Anniversary of the Hatch Chile Festival.

“The Aussies are very picky about mangos, so only the best varieties are grown. The Calypso® mango is an Australian favorite; the bright, beautiful shades of red and yellow stand out in any produce department. With a unique pink blush, smaller seed, and juicy, fiber-free flesh, Calypso® mangos are perfectly beautiful and perfectly delicious. Melissa’s brings these beauties into the states just in time for Christmas… or Chrissy, as they say in Australia.”

“You can identify R2E2s from Australia by their lemon-yellow flesh and orange-red blush. Both Calypso® and R2E2s are perfect for smoothies, salads, salsas, and treat-yourself moments”

Show 533, July 8, 2023: Aquaculture Stewardship Council with Athena Davis, Marketing Director, North America

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Athena Davis of the Aquaculture Stewardship Council

“Aquaculture, the practice of raising fish, shellfish and seaweed, shares many qualities with modern agriculture. Although if offers a lower carbon footprint than other farmed proteins and great potential to deliver high quality, nutritious seafood to our growing population, it must be done responsibly.”

“That’s where the Aquaculture Stewardship Council (ASC) comes in. Since 2010 ASC’s sea green certification label means your seafood was raised according to the world’s strictest standards for responsible aquaculture, including care for people, fish and the environment.”

“Today, more than half of all seafood consumed in the U.S. is raised via aquaculture, also known as seafood farming. The industry has made incredible strides over the last few decades, but not all seafood farms are equal and neither are the certifications. ASC is the only certification that can verify your farmed seafood is what it claims to be, where it came from, how it was responsibly raised and how it got to you.”

Athena Davis, ASC’s Marketing Director for North America, joins us with the 411 on ASC certification.