Show 473, May 7, 2022: The Matzo Project, Brooklyn, NY Part One

Ashley Albert and Kevin Rodriguez of the Matzo Project

The Matzo Project, a discovery at the recent Natural Products Expo West at the Anaheim Convention Center, introduces carefully made, artfully packaged, legitimately scrumptious matzo to a stale, overlooked corner of the food marketplace.”

“Summer Camp friends Ashley Albert and Kevin Rodriguez set out to bake a new take on the culturally beloved, but traditionally flavorless box of matzo. Instead, they created a super-snappy, extra-sturdy, crazy-versatile cracker that goes with virtually every single thing they’ve tried to put on it.”

“Ashley had been tinkering with the idea of updating matzo for nearly 20 years and casually mentioned it to Kevin when they were charting about him making a change. He began experimenting in his kitchen.”

“The two would taste test Kevin’s recipes while Ashley started sketching out plans for The Matzo Project’s branding and packaging. That work led to their muse – the grandmother on their box – asking “Would it kill you to try something new?”

“After selling out their first trial batch in a single day, the two moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road.”

“While it currently languishes in the “Ethnic” food isle The Matzo Project’s hope is to help matzo claim its rightful spot in the cracker isle right next to Rosemary Pita Chips and the Gorgonzola Fig Toast.”

The Matzo Project’s product line includes Matzo Flats, Matzo Chips, a Matzo Ball Soup Kit and a Matzo Ball Mix. New is the Dark Chocolate Ungahpotchkees. Delicious but certainly not easy to ask for…

Locally high-profile Chef Jeff Cerciello (ex-The French Laundry) of Farmshop in Brentwood and Chef Jeremy Fox of Birdie G’s in Santa Monica are both fans and buyers.

“The Bubbe” of The Matzo Project has given Ashley and Albert permission to join us. She is thinking we’re looking skinny…

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Show 473, May 7, 2022: The Matzo Project, Brooklyn, NY Part Two

Ashley Albert and Kevin Rodriguez of the Matzo Project

The Matzo Project, a discovery at the recent Natural Products Expo West at the Anaheim Convention Center, introduces carefully made, artfully packaged, legitimately scrumptious matzo to a stale, overlooked corner of the food marketplace.”

“Summer Camp friends Ashley Albert and Kevin Rodriguez set out to bake a new take on the culturally beloved, but traditionally flavorless box of matzo. Instead, they created a super-snappy, extra-sturdy, crazy-versatile cracker that goes with virtually every single thing they’ve tried to put on it.”

“Ashley had been tinkering with the idea of updating matzo for nearly 20 years and casually mentioned it to Kevin when they were charting about him making a change. He began experimenting in his kitchen.”

“The two would taste test Kevin’s recipes while Ashley started sketching out plans for The Matzo Project’s branding and packaging. That work led to their muse – the grandmother on their box – asking “Would it kill you to try something new?”

“After selling out their first trial batch in a single day, the two moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road.”

“While it currently languishes in the “Ethnic” food isle The Matzo Project’s hope is to help matzo claim its rightful spot in the cracker isle right next to Rosemary Pita Chips and the Gorgonzola Fig Toast.”

The Matzo Project’s product line includes Matzo Flats, Matzo Chips, a Matzo Ball Soup Kit and a Matzo Ball Mix. New is the Dark Chocolate Ungahpotchkees. Delicious but certainly not easy to ask for…

Locally high-profile Chef Jeff Cerciello (ex-The French Laundry) of Farmshop in Brentwood and Chef Jeremy Fox of Birdie G’s in Santa Monica are both fans and buyers.

The Matzo Project Co-founders Ashley Albert and Kevin Rodriguez continue with us.

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Show 245, October 21, 2017: Lloyd Weinstein, Proprietor, Benjies N.Y. Deli, Restaurant & Avenue K Bar, Santa Ana

Lloyd WeinsteinBenjies New York Deli, Restaurant & Avenue K Bar in Santa Ana has been operating as a two-generation family owned New York-style deli originated by Stan Weinstein in 1967 and still operated today by Stan’s son and daughter-in-law, Lloyd & Noriko Weinstein. On October 6th they celebrated their 50th anniversary of continuous service.

The Weinstein’s strive to maintain the family-oriented-style, quality restaurant created by Stan, while keeping up with modern trends in dining. Benjies offers the truly New York style deli experience in Orange County, California—large portions, fresh products and an extensive array of menu items—mouth-watering pastrami on rye, and soul-warming Matzo Ball soup to absolutely decadent desserts. Their signature Reuben Sandwich was a past 1st place winner at the O.C. Fair.

Added in the last 18 months is the Avenue K Bar with a modern stylish atmosphere. On the menu are a broad selection of ice cold craft beers on tap and specialty cocktails. Also available in Avenue K is Benjies’ full menu along with a standout Happy Hour appetizer (think Reuben fritters) and cocktail Menu served from 3 p.m. to 7 p.m. With multiple HD, wall-mounted large-screen televisions placed strategically around the room it’s a great spot to enjoy college and pro football as well as Anaheim Ducks Hockey.

2nd generation deli-maven Lloyd Weinstein is our guest.

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