Show 5: November 3, 2012: Tom Leahy of OneHope Wines Part One

Tom Leahy, the President of ONEHOPE Wine Co., was in-studio to tell their incredible story of cause marketing. They donate an impressive 50 per cent of their profits to worthy charities. They will sell some 44,000 cases of premium wine this year via their website, retail, and in better restaurants.

Folio Wine Partners (a division of Michael Mondavi Family Estates) produces their portfolio of fine wines in concert with ONEHOPE. Michael’s son, Rob Mondavi, Jr., is the esteemed winemaker. Rob is the grandson of pioneering California winemaker Robert Mondavi.

The current wine portfolio, all proprietary blends, includes Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon, Zinfandel, and Pinot Noir Reserve.