Show 484, July 23, 2022: Hatch Pepper Season with Melissa’s Robert Schueller Part One

Robert Schueller of Melissa's World Variety Produce in the AM830 KLAA Studio

“Authentic Hatch peppers (now in the short 6-week season of availability) are a Southwestern favorite, named after the original growing area in Hatch, New Mexico. Melissa’s Hatch peppers are grown in the Mesilla Valley, just north of Las Cruces, New Mexico. They are well known, especially in the states of New Mexico, Texas, and Arizona. Researchers say the intense sunlight and cool nights in the valley result in a uniquely flavored chile. The valley, which stretches along the Rio Grande’s southern-most bend before crossing into Texas and Mexico, is covered with row after row of green, leafy Hatch plants for most of the summer.”

“An older cousin of the fresh green Anaheim, Hatch peppers have a meaty flesh and can be very mild or have a medium to very hot bite. Hatch peppers are becoming increasingly popular every year, with local supermarkets hosting Hatch Roasts,” where you can buy your fresh Hatch peppers and have them roasted right in front of you! Once you have your roasted peppers, add them to your favorite recipe or freeze them so you have them anytime you need until next year’s harvest.”

“Melissa’s Hatch Peppers are the perfect addition to recipes to add mild to hot heat, as well as a flavor distinct to the pepper. During Hatch season, the spicy scent of peppers fills the air with food memories that tease our taste buds of what’s to come. Hatch Peppers are versatile and can be used in place of any peppers in your recipes. The Melissa’s chefs suggest using them in smoothies, desserts, casseroles, soups, salads and lots more.”

New Melissa’s products made with genuine Hatch peppers are on the market and selling like crazy! Melissa’s has introduced several new Hatch-enhanced items: Hatch popcorn, Hatch BBQ Sauce, Hatch Dijon Mustard, Hatchup (Hatch ketchup), and Hatch Clean Snax®… you won’t want to miss these. Don’t forget about Melissa’s shaker with red or green Hatch pepper powder so you can have your Hatch fix all year-round!”

Melissa’s resident Product Guru, Robert Schueller (also known as the Prince of Produce), is our guest with all things Hatch Peppers.

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Show 484, July 23, 2022: Hatch Pepper Season with Melissa’s Robert Schueller Part Two

Robert Schueller of Melissa's World Variety Produce in the AM830 KLAA Studio

“Authentic Hatch peppers (now in the short 6-week season of availability) are a Southwestern favorite, named after the original growing area in Hatch, New Mexico. Melissa’s Hatch peppers are grown in the Mesilla Valley, just north of Las Cruces, New Mexico. They are well known, especially in the states of New Mexico, Texas, and Arizona. Researchers say the intense sunlight and cool nights in the valley result in a uniquely flavored chile. The valley, which stretches along the Rio Grande’s southern-most bend before crossing into Texas and Mexico, is covered with row after row of green, leafy Hatch plants for most of the summer.”

“An older cousin of the fresh green Anaheim, Hatch peppers have a meaty flesh and can be very mild or have a medium to very hot bite. Hatch peppers are becoming increasingly popular every year, with local supermarkets hosting Hatch Roasts,” where you can buy your fresh Hatch peppers and have them roasted right in front of you! Once you have your roasted peppers, add them to your favorite recipe or freeze them so you have them anytime you need until next year’s harvest.”

“Melissa’s Hatch Peppers are the perfect addition to recipes to add mild to hot heat, as well as a flavor distinct to the pepper. During Hatch season, the spicy scent of peppers fills the air with food memories that tease our taste buds of what’s to come. Hatch Peppers are versatile and can be used in place of any peppers in your recipes. The Melissa’s chefs suggest using them in smoothies, desserts, casseroles, soups, salads and lots more.”

New Melissa’s products made with genuine Hatch peppers are on the market and selling like crazy! Melissa’s has introduced several new Hatch-enhanced items: Hatch popcorn, Hatch BBQ Sauce, Hatch Dijon Mustard, Hatchup (Hatch ketchup), and Hatch Clean Snax®… you won’t want to miss these. Don’t forget about Melissa’s shaker with red or green Hatch pepper powder so you can have your Hatch fix all year-round!”

Melissa’s resident Product Guru, Robert Schueller (also known as the Prince of Produce), continues as our guest discussing all things Hatch Peppers.

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Show 424, May 8, 2021: Brandon Weimer, Founder, Brandini Toffee, Palm Springs Part One

Brandon Weimer of Brandini Toffee

“In 2006, a young toffee-maker (based in the greater Palm Springs area,) Brandon Weimer, and family friend were presented an opportunity to go on a class trip to Italy during their sophomore year of high school. Challenged by their parents to earn half the cost of their trip, they accepted, and Brandini Toffee was born.”

“With unwavering optimism, they sold their toffee to family, friends and the community. Within a few months the two surpassed their funding goals and enjoyed a well-earned trip to Europe. Since then, the company has grown into a business committed to quality and community.”

“Founded in the Palm Springs area, Brandini Toffee is enjoyed by chocolate-lovers and toffee aficionados around the world, and is the first toffee company to receive the coveted gold sofi Award from the Specialty Food Association. The family owned business has become a featured favorite on Oprah Winfrey’s O List, The Martha Stewart Show, The Food Network and Brandini Toffee has even been served to a President of the United States.”

“The company is dedicated to handcrafted toffee created with premium, preservatives-free and GMO-free ingredients.” Brandini Toffee also crafts Toffee Popcorn and Cashew Almond Toffee Popcorn. Ice cream treats include a Toffee Milkshake and a Dark Chocolate, Hand-Dipped Toffee Ice Cream Bar (with vanilla or chocolate ice cream.) There is also an exclusive Toffee Brownie.

“This is the recipe that has led to four Brandini store locations, a fast-growing wholesale segment, and shipments world-wide.” The newest store location (and the first outside of the greater Palm Springs area) is in Westfield Century City.

Founder Brandon Weimer joins us.

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Show 424, May 8, 2021: Brandon Weimer, Founder, Brandini Toffee, Palm Springs Part Two

Brandon Weimer of Brandini Toffee

“In 2006, a young toffee-maker (based in the greater Palm Springs area,) Brandon Weimer, and family friend were presented an opportunity to go on a class trip to Italy during their sophomore year of high school. Challenged by their parents to earn half the cost of their trip, they accepted, and Brandini Toffee was born.”

“With unwavering optimism, they sold their toffee to family, friends and the community. Within a few months the two surpassed their funding goals and enjoyed a well-earned trip to Europe. Since then, the company has grown into a business committed to quality and community.”

“Founded in the Palm Springs area, Brandini Toffee is enjoyed by chocolate-lovers and toffee aficionados around the world, and is the first toffee company to receive the coveted gold sofi Award from the Specialty Food Association. The family owned business has become a featured favorite on Oprah Winfrey’s O List, The Martha Stewart Show, The Food Network and Brandini Toffee has even been served to a President of the United States.”

“The company is dedicated to handcrafted toffee created with premium, preservatives-free and GMO-free ingredients.” Brandini Toffee also crafts Toffee Popcorn and Cashew Almond Toffee Popcorn. Ice cream treats include a Toffee Milkshake and a Dark Chocolate, Hand-Dipped Toffee Ice Cream Bar (with vanilla or chocolate ice cream.) There is also an exclusive Toffee Brownie.

“This is the recipe that has led to four Brandini store locations, a fast-growing wholesale segment, and shipments world-wide.” The newest store location (and the first outside of the greater Palm Springs area) is in Westfield Century City.

Founder Brandon Weimer joins us.

Play

Show 382, July 18, 2020: Robert Schueller, Produce Authority, Melissa’s World Variety Produce Part Two

Robert Schueller of Melissa's World Variety Produce in the AM830 KLAA StudioLots of fresh deliciousness going on in the wide world of specialty produce as it’s now Summer. Our own resident produce guru, Robert Schueller of Melissa’s, continues with us to chat about the pick of the season’s best for fruits and vegetables.

We’re moving down the produce aisle and on the shopping list are Shishito Peppers, Rhubarb, and the fresh Hatch Chile season (starting in early August.)

For over 100 years family-owned farms have grown Hatch peppers in New Mexico’s Mesilla Valley. These peppers are bound to the land and simply won’t grow the same way anywhere else. Hatch Chiles are thick, meaty and rich, and are often called the world’s tastiest peppers.

In addition to the area store roastings of fresh Hatch Chiles new is Hatch Popcorn, Hatch Kettle Corn and a line of fresh Hatch Salsas.

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