Show 333, July 20, 2019: Betty Porto, Vice President, Community Relations, Porto’s Bakery & Cafe

Betty Porto in front of the Porto's Bakery Bread RackPorto’s Bakery & Café started modestly in the greater L.A. area in the 1960s and has grown steadily since then becoming a popular, local institution. Founder Rosa Porto’s life took an unexpected turn back then when she and her family made the difficult decision to leave their beloved Cuba and emigrate to the United States. Out of a job, Rosa relied on her love of baking and began selling cakes out of her house for her neighbors and friends to support her family.

Porto’s has gradually (and deliberately) grown into five existing locations in Glendale, Burbank, Downey, Buena Park, and the newly opened West Covina. Northridge is on the horizon.

“Rosa’s recipes and high standards continue to be carried on by her family, reflective of her motto “quality is the number one ingredient in everything we do”.”

Newly launched from Porto’s is “We Make It, You Bake It.” Also known as Porto’s Bake at Home.

“We now ship nationwide our best-selling pastries unbaked, frozen, and direct to you so you can bake them fresh in your own oven! It’s like having a Porto’s Bakery in your home! Congrats, you are now a Porto’s Pastry Chef. Feel free to take all the credit.”

The initial menu is Potato Balls, Guava Strudel, Chicken Empanadas, Chocolate Chip Cookies, Cheese Rolls, Guava & Cheese Strudel, Meat Pies, Sprinkledoodle Cookies and Dulce de Leche Bestio Cookies.

Betty Porto, Vice President of Community and Guest Relations for Porto’s is our guest.

Show 230, July 1, 2017: Betty Porto, Vice President, Community & Guest Relations, Porto’s Bakery & Cafe

Betty PortoThe crowd-pleasing, proudly family-owned Porto’s Bakery & Café (think potato balls & cheese rolls) opened its biggest, long-anticipated branch in Buena Park (25,000 sq.ft.) up the street from Knott’s Berry Farm in early March. They own the large parcel of land.

Actor Andy Garcia officiated at the ribbon-cutting. It’s been a resounding success. It even offers complimentary valet parking to negate potential parking hassles.

Don’t let the lines scare you. It all moves fast. The three service areas under one roof include the bakery section, the food station which also offers the pastries and an express premium coffee counter with select, best-selling pastries. There is also a convenient station to pick-up pre-orders. Smart idea for securing celebratory cakes with ease.

On the new Summer Specials menu are a Guava BBQ Pulled Pork Sandwich, Rustic Tomato Soup with San Marzano Tomatoes and outrageous Lemon Bars.

More stores are on the horizon…

2nd generation Co-proprietor Betty Porto joins us with all the delectable details of this incredible and inspiring success story which started with the Family’s escape from Cuba in 1960.

 

Show 230, July 1, 2017: Betty Porto, Vice President, Community & Guest Relations, Porto’s Bakery & Cafe Continues…

Betty Porto in front of the Porto's Bakery Bread RackThe crowd-pleasing, proudly family-owned Porto’s Bakery & Café (think potato balls & cheese rolls) opened its biggest, long-anticipated branch in Buena Park (25,000 sq.ft.) up the street from Knott’s Berry Farm in early March. The Porto’s own the property. Actor Andy Garcia officiated at the ribbon-cutting. It’s been a resounding success. It even offers complimentary valet parking to negate potential parking hassles.

Porto’s traces its origins to the year 1960, when the Porto family made the tough decision to leave their home in Manzanillo, Cuba. After living through the drastic changes that were taking place around them, they requested permission to leave the country. Immediately Raul Sr. was terminated from his job and sent away to manual labor for the duration of the wait period. Wife, Rosa Porto was also let go. Knowing that it may take years to be able to leave the country, Rosa found herself alone and having to find a means to support her three children Betty, Raul Jr., and Margarita.

Rosa, always a talented cake maker, with a passion for baking, entrenched herself in perfecting her recipes and began selling her delicious cakes to friends and neighbors not realizing that she was also building herself a loyal customer base.

When the family finally emigrated from Cuba to California, they had not much more than the clothes on their backs, Raul Sr.’s strong work ethic, Rosa’s exceptional baking skills, and a dream for a better life. Soon after the plane landed, Rosa realized that her reputation had preceded her, and met her first customer just as she got off the plane. Raul Sr. took a job as a mechanic and after work delivered Rosa’s cakes. These were hard times, but the family was now in a country filled with limitless opportunities and their dream for a better future became more real as the years passed

Rosa continued on with her cake business and when their home could no longer accommodate the increased demand, opened a little 300-square foot bakery on Sunset Blvd, in the Echo Park area of Los Angeles. From day one, the place was busy, serving close to 50 customers a day. After tirelessly working two jobs, Raul Sr. left his latter job at Van De Kamp’s and joined Rosa full time. Meanwhile, their children Betty, Raul Jr., and Margarita managed to maintain their studies and learn the different parts of the business; baking, decorating, food preparation, customer service, and finances.

Rosa’s Cuban cakes were soon joined by French mousses, Italian sweets, and international savories. As customers flocked to the bakery demanding countless quantities of Cheese Rolls™, Refugiados™-guava and cheese strudels, and the infamous Potato Ball™, space became critical. A move was made to a 2,000-square foot facility in Glendale and six years later to one double in size. The bakery continued to grow and more employees where hired to handle the demand for its increasingly broad line of cakes, desserts, and savories.

Porto’s Bakery & Café now serves thousands of customers and employs hundreds of team members in Southern California, with stores in Glendale, Burbank, Downey and now, Buena Park. In 2018 West Covina is on the horizon. Rumors are out there supporting a future Northridge store thereafter.