Show 253, December 23, 2017: Sports Historian Todd Erickson, Lawry’s 62nd Beef Bowl

Road to the Rose Bowl 50 Years of Lawry's Beef BowlLawry’s Beef Bowl is college football’s most celebrated bowl game tradition. Each year since its inception prior to the 1957 Rose Bowl Game, Lawry’s The Prime Rib in Beverly Hills has honored the players and coaches of each Rose Bowl‐bound team for their gridiron achievements. This is the 61st year of Lawry’s proud association with The Granddaddy of Them All.®

 

Lawry’s Beef Bowl historian Todd Erickson is our guest. He actually authored the coffee table book (with 450 photos) on the official history of Lawry’s Beef Bowl, Road to the Rose Bowl: 50 Years of Lawry’s Beef Bowl.

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Show 253, December 23, 2017: Sports Historian Todd Erickson, Lawry’s 62nd Beef Bowl Continues…

Road to the Rose Bowl 50 Years of Lawry's Beef BowlTradition. College football is steeped in it, and there isn’t any tradition more enduring than “The Granddaddy of All Bowl Games,” the Rose Bowl. For 62 years, Lawry’s The Prime Rib in Beverly Hills has been a vital marketing partner in this tradition with its annual Beef Bowl (staged over 2 nights) serving as the proverbial rite of passage for champion gridiron gladiators in quest of Big Game glory.

This legendary private event (where only Tournament of Roses officials and sports media are granted access) has largely remained a mystery to the public while quietly generating a treasure trove of behind-the-scenes photo ops, stories, anecdotes, and quotes from college football’s most well-known players, coaches and sports commentators.

This year’s unusual Rose Bowl pitting the Oklahoma Sooners against the Georgia Bulldogs is the College Football Playoff Semifinal.

Lawry’s Beef Bowl historian Todd Erickson continues… He actually authored the coffee table book on the official history of Lawry’s Beef Bowl, Road to the Rose Bowl: 50 Years of Lawry’s Beef Bowl.

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Show 203, December 24, 2016: Lawry’s Beef Bowl with College Football Historian Todd Erickson & Tim Tessalone, Sports Information Director, USC

Road to the Rose Bowl 50 Years of Lawry's Beef BowlThere is a great tradition associated with the annual Rose Bowl Game and it’s not held in Pasadena. It’s the iconic Lawry’s Beef Bowl, now in its 61st year, hosted at Lawry’s the Prime Rib in Beverly Hills. The gridiron guests this year (on separate nights) are the USC Trojans and the Penn State Nittany Lions.

USC will be celebrating their 22nd appearance in Lawry’s Beef Bowl on December 29th, a Beef Bowl record for number of appearances!

The Tournament of Roses – Lawry’s partnership was the first of its kind in college football. It claims the distinction of being the longest running sponsor partnership in bowl game history.

Football Historian Todd Erickson wrote the book on Lawry’s Beef Bowl (Road To The Rose Bowl: 50 Years of Lawry’s Beef Bowl) and is our guest along with long-time USC Sports Information Director Tim Tessalone.

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