Show 131, July 18, 2015: Rick Reich, Brix At The Shore, Long Beach

Rick ReichRick Reich’s Brix at The Shore brings a special taste of The Big Apple to the seaside community of Belmont Shore in Long Beach with its authentic pastrami sandwiches, intimate wine bar ambiance and thoughtful selection of craft beer. Rick also doubles as the establishment’s entertaining sommelier. He has an inspired wine or beer pairing for every item on his extensive menu. Rick’s an original…

He describes himself as a certified W.I.N.O. That is short for “Wine is not Ostentatious.”

Brix at The Shore offers something the area is lacking: a place that caters to Generation X and Baby Boomers where these forty to sixtysomethings can make their own hangout with music from their era, everything from ‘80s alternative to Sinatra; a rotating wine list with an impressive and thoughtful selection of vintages; a collection of taps that pour craft beer; and an intimate environment that provokes casual conversation among its guests.

“I wanted somewhere that had a great wine, but not wine snobs,” added Reich. “I’m probably the only sommelier you’ll find sporting baggy shorts and Hawaiian shirts. Brix at The Shore is about enjoying good wine, good beer and great pastrami while meeting new people.”

Proprietor Rick Reich joins us.