Ten years ago Twentieth Century-Fox released a modestly budgeted film based on a best-selling book with wine appreciation at its center. The movie was Sideways (an Oscar winner) and the Santa Ynez Valley wine country, a central character in the film, was forever changed.
Hitching Post II, previously famous with visitors for their tasty Santa Maria-style BBQ using red oak earned a double dose of notoriety from the film. A major character in Sideways, played by Virginia Madsen, is a waitress (Maya) at The Hitching Post. Hitching Post wines also found their way into the film.
The Elverhoj Museum of History & Art in Solvang just concluded a popular Sideways exhibition to celebrate the 10-year anniversary of the feature’s release. The still photographer on the film contributed a striking collection of large prints to decorate the gallery. The Director, Alexander Payne, attended the exhibition’s opening.
Chef, winemaker, and Santa Ynez Valley goodwill ambassador, Frank Ostini of Hitching Post fame joins us to look back. He is just back from London representing Visit California (California Tourism.)
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