Show 132, July 25, 2015: The Art of American Whiskey by Noah Rothbaum

Noah RothbaumJust as wine is to the French or beer is to the Germans, whiskey – especially bourbon and rye – is an integral part of the history and culture of the United States. The Art of American Whiskey (A visual history of American whiskey, as told through hundreds of whiskey bottle labels, from early, pre-Prohibition-era days to the present) traces the arc of this beloved, renowned spirit – from its earliest days in the Colonial era, through the Civil War, Prohibition, the Great Depression, and up to the current craft-distilling boon.

Illustrated with 100 full-color modern and historic labels from the most iconic bottles ever made, The Art of American Whiskey is an instant collectible and a worthy gift for any whiskey enthusiast or design lover. Captions, sidebars, profiles and short histories tell the story of the pioneers and places behind the labels. Each chapter features era-appropriate recipes from all-star bartenders and cocktail experts that will tickle any tippler’s fancy.

American whiskey is undergoing a revival in popularity. “In 2012, more than one million barrels of bourbon were filled. It was the first time since 1973, according to the Kentucky Distillers Association, that the number of barrels produced reached seven digits.”

Author and whiskey expert Noah Rothbaum is our guest. He is the CEO and chief analyst of trend forecasting and spirits consultancy, Liquor Intelligence.

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