Dean started by developing the recipes for two styles of authentic Belgian Waffles. One is not sweet in taste and the other is a more familiar, dense and sweet variation. He sold his proprietary mix to foodservice including the cruise lines.
Enter Chef Kelly Mullarney, a long-time friend of Dean’s. Together they created the enticing menu for both the savory and sweet variations of the BRUXIE sandwiches. The emphasis is on quality, fresh ingredients.
Their field lab to test customer response to the BRUXIE sandwich was a tired hamburger stand in Old Town Orange which they gutted and totally rebuilt. That opened in 2010 and the lines of hungry Chapman University students and savvy locals continue to this day.
Jet tasted, and favorably commented on, the Buttermilk Fried Chicken Bruxie which was prepared for him on the spot at the radio station.