Show 26, April 27, 2013: Dean Simon, Managing Partner of BRUXIE Gourmet Waffle Sandwiches

Dean Simon and Kelly Mullarney of BruxieDean started by developing the recipes for two styles of authentic Belgian Waffles. One is not sweet in taste and the other is a more familiar, dense and sweet variation. He sold his proprietary mix to foodservice including the cruise lines.

Enter Chef Kelly Mullarney, a long-time friend of Dean’s. Together they created the enticing menu for both the savory and sweet variations of the BRUXIE sandwiches. The emphasis is on quality, fresh ingredients.

Their field lab to test customer response to the BRUXIE sandwich was a tired hamburger stand in Old Town Orange which they gutted and totally rebuilt. That opened in 2010 and the lines of hungry Chapman University students and savvy locals continue to this day.

Jet tasted, and favorably commented on, the Buttermilk Fried Chicken Bruxie which was prepared for him on the spot at the radio station.

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Show 26, April 27, 2013: Dean Simon, Managing Partner of BRUXIE Gourmet Waffle Sandwiches, Continued…

Dean Simon and Kelly Mullarney of BruxieDean continued with the incredible story of the growth and acceptance of BRUXIE. This has all happened in just over two years…

Their 5th location in Huntington Beach at The Strand on 5th just opened last week. It has a take-out window (a BRUXIE first) for frozen custard, shakes, sundaes, Peet’s Coffee and floats.

The 6th location in Irvine is already under construction.

Dean discussed the challenges of operating the original, high-volume unit in Old Towne Orange which is under 500 square feet with no indoor seating!

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