Show 331, July 6, 2019: Melissa’s “Prince of Produce” – Robert Schueller previewing his presentations at the OC Fair

Robert Schueller of Melissa's World Variety Produce in the AM830 KLAA StudioThe 2019 OC Fair opens the gates on Friday, July 12th. The Culinary Arts programming in the OC Promenade building is always a major attraction during the Fair. Our own Prince of Produce, Robert Schueller of Melissa’s, has two interactive presentations on the Culinary Stage there for Opening Day.

Robert will first be on the Culinary Stage in the OC Promenade at 1:00 p.m. with “Acres of Fruit.” Think Dragon Fruits for starters and more…At 3:00 p.m. Robert returns with “Acres of Vegetables.” Think Dutch Yellow Potatoes and Pee Wee Dutch Yellow Potatoes, too, grown in Idaho. Also, the increasing popularity of the incredibly versatile, Jackfruit.

Robert joins us with a juicy preview.


Show 254, December 30, 2017: Melissa’s Robert Schueller (a.k.a “The Prince of Produce”)

Melissa's Robert Schueller at the SoCal Restaurant Show 5th AnniversaryFruits and vegetables are delightfully moving to the center of the plate in more and more restaurants. Chef are intrigued with the possibilities. What produce items were hot in 2017? What’s now trending for 2018? Our resident Prince of Produce, the esteemed Robert Schueller of Melissa’s World Variety Produce, joins us with all the delicious and farm-fresh intel.

Kiwano Melon is one of the Top 10 specialty produce items for 2017 based on sales. Once grown only in New Zealand, Melissa’s Kiwano Melons are now grown in California as well. Consumers are drawn to these intriguing, yet versatile tropical fruits whose look easily captures attention. The spiky, orange colored shells of Kiwano Melons encase a soft, succulent bright green flesh. Melissa’s Kiwano Melons are mild in flavor and similar in taste to juicy, seed-filled cucumbers. Once peeled, Melissa’s Kiwano Melons can be tossed in fresh fruit salads or served as a garnish with roasted meats.

There is a new, exciting variety of Dragon Fruit coming into the marketplace from Ecuador. It’s pleasantly sweet and yellow-skinned.



Show 162, March 5, 2016: Robert Schueller, Produce Authority, Melissa’s World Variety Produce

Robert Schueller of Melissa's World Variety Produce in the AM830 KLAA StudioWhat’s new, and fresh, in the world of fruits and vegetables? Glad you asked. Joining us is our resident Produce authority, Robert Schueller of Melissa’s World Variety Produce.

For starters the incredible Ojai Pixie Tangerines are back and there is a new, distinctive Dragon Fruit from Israel that’s actually sweet. And wonderful, flavorful grapes are now available outside of the Summer season.

Savor the tasty, delicate treat of tree-ripened Ojai Pixie Tangerines bursting with sunshine-sweet flavor and juice. This seedless variety is the result of open pollination of Kincy, King and Dancy mandarins. Popular backyard trees in Ojai, California, they bear small to medium-sized citrus, having pebbly textured, yellow-orange rinds with loose skins that peel easily. The segments separate neatly for a quick snack, making them a great choice for eating out of hand.

Robert shares a great tip for handling fruits. To preserve freshness and protect the integrity of the fruit resist the temptation to wash until just right before you’re going to enjoy the item.